Insights & Automation

The AI watches your metrics.
You watch your business grow.

Anomaly detection, trend identification, opportunity alerts, and one-click actions. Insights you'd miss, surfaced automatically.

The Problem

You're always reacting. Never anticipating.

By the time you notice a campaign tanking, it's already wasted budget. By the time you spot an opportunity, your competitor already took it. You're always reacting because no human can monitor 50 clients' metrics around the clock.

The data is there. The patterns are there. But they're buried across platforms and dashboards that you check once a day — if you're lucky. The 2 AM budget spike. The gradual CTR decay. The competitor entering the auction. All visible in hindsight, invisible in real time.

Capabilities

AI that monitors, analyzes, and recommends.

The insights engine runs continuously across every connected platform, every client, every metric. It doesn't just flag problems — it recommends actions and lets you apply them in one click.

Anomaly Detection

Unusual spikes or drops in any metric — spend, ROAS, CTR, CPA — flagged automatically with severity levels. The AI catches the 2 AM budget spike before it burns through your client’s monthly spend.

Trend Identification

The AI doesn’t just look at today. It identifies sustained directional changes over time — the kind of thing you’d see in a monthly review but surfaced weekly. Spot momentum before your competitors do.

Opportunity Alerts

Actionable recommendations with confidence scores and projected impact. “Increase budget on Campaign Y by 20% — projected ROAS improvement from 3.2x to 4.1x (confidence: 87%).” Data-backed, not gut-feel.

One-Click Actions

Don’t just read the recommendation — apply it. Budget changes, bid adjustments, and campaign pauses can be executed directly from the insight card. No platform hopping required.

Custom Alert Rules

Set thresholds on any metric: “Alert me if CPA goes above $50” or “Notify if spend drops more than 20% day-over-day.” Choose email, in-app, or both. Your rules, your channels.

AI Insights
3 new insights today
1 Critical1 Warning1 Opportunity
CPA spike on Atlas Gear — Searchanomaly

Cost per acquisition increased 47% in the last 48 hours on the 'Performance Max' campaign.

Current
$32.10
Projected
$47.20
+47%
Budget reallocation — Bloom Skincareopportunity

Top 3 campaigns showing strong ROAS. Increasing budget by 20% could yield 15% more conversions.

Current
4.2x
Projected
4.8x
+14%
CTR declining — Hue & Craft Metatrend

Click-through rate has dropped 3 consecutive weeks. Creative fatigue likely.

Insight Types

Three types of insights. One response time.

Each insight type is designed for a different kind of action. All include severity levels, affected metrics, and recommended next steps.

CriticalAnomaly Detection

Unusual spikes or drops that need immediate attention. A 47% CPA increase. A sudden spend surge. A conversion tracking failure. These are the fires you need to catch before they spread.

Example: “CPA spike on Atlas Gear — Search. Cost per acquisition increased 47% in the last 48 hours on Performance Max.”
WarningTrend Identification

Sustained directional changes that signal something is shifting. Not one bad day — three bad weeks. The kind of thing you'd catch in a monthly review, surfaced weekly so you can act sooner.

Example: “CTR declining — Hue & Craft Meta. Click-through rate has dropped 3 consecutive weeks. Creative fatigue likely.”
OpportunityOpportunity Alerts

Actionable recommendations backed by data. Confidence scores and projected impact so you can make informed decisions, not gut-feel guesses. One click to apply.

Example: “Budget reallocation — Bloom Skincare. Increasing budget by 20% could yield 15% more conversions. ROAS projected from 4.2x to 4.8x (confidence: 87%).”

Your rules. Your thresholds. Your channels.

The AI catches patterns you wouldn't define upfront. Custom alert rules catch the specific thresholds you know matter for each client.

CPA > $50

Alert me if cost per acquisition exceeds $50 on any campaign for Bloom Skincare.

Spend drop > 20%

Notify if daily spend drops more than 20% day-over-day for any client.

ROAS < 2.0x

Flag any campaign where ROAS falls below 2.0x for 3 consecutive days.

CTR below benchmark

Alert when click-through rate drops below the 90-day average by more than 15%.

Alerts delivered via email, in-app notifications, or both. Configure per rule.

Stop missing the signals. Start seeing the patterns.

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